Engineers Canada and Great-West Life’s partnership to provide financial security benefits to Canada’s professional engineers recently won two awards for its communications and marketing materials.
Engineers Canada and Great-West Life were recognized with a Communicator Award in the integrated campaign (business to consumer) category for print materials and digital communications. The program’s brochures, display banners, emails, advertising, My Group Advantage calculator, the program’s website, and video presentation were all submitted for judging.
The Communicator Awards are the leading international communications awards and honour creative excellence for communication professionals. More than 6,000 entries were received this year and entries were judged on their merits against a standard of excellence in the category entered.
Engineers Canada and Great-West Life were also recognized with a Bronze Summit Creative Award in the integrated campaign category. With more than 5,000 entries from 24 countries, the financial security program work scored among the best in strength of the big idea, quality of execution, and ability to persuade.